CalCCA

Solar Net Energy Metering (NEM) customers are often confused about how electricity billing when on CCA service. Through Dan's own experience as a NEM + CCA customer, and through observing confused NEM customers on social media (especially Reddit), Dan realized the sector needed to provide more customer education. He started working on a script for a short explainer video for Ava Community Energy, and pitched doing a joint-CCA video, with CCA-specific branding at the start and finish. Six CCAs signed on, and Dan led the effort that resulted in the video above.

Community Choice Aggregation is a difficult product to understand. It's a new product category, CCAs don't have a direct billing relationship with customers (the billing is done through incumbent investor-owned utility), and the billing presentment is confusing. Dan wanted to create a regional campaign to increase understanding of CCAs as a product category. In 2023, he convinced five Bay Area CCAs to do a cooperative campaign to underwrite the local NPR affiliate, KQED, and have the call to action be to visit a landing page. Dan built a landing page that included a "find your provider" tool, each CCA put in a few thousand dollars, and the spots started airing, along with some support on social media, newsletters, and websites. Campaign objectives included testing the effectiveness of underwriting and testing the waters for doing cooperative regional broadcast media campaigns.